Measuring eye movements and pupil reactions can provide insightful data in various fields like psychology, marketing, user experience design, and more. Specialized equipment is used for these measurements, such as eye trackers, which can monitor the movement and dilation of the eyes. Here's how you might measure the specific metrics you've mentioned:
(a) Total Gaze Time: Total gaze time refers to the cumulative amount of time a person spends looking at a specific area or object. It is measured in seconds or milliseconds.
Formula: Total gaze time = Sum of all fixations' durations on the target area/object
Note: A fixation occurs when the eye gaze is relatively stable and focused on a specific area.
(b) Average Fixation Duration: Average fixation duration is the average time a person's gaze remains fixated on a single location before moving to another.
Formula: Average fixation duration = Total duration of all fixations / Number of fixations
(c) Total Task Length: Total task length is the total time taken by an individual to complete a specific task from start to finish. It is also measured in seconds or milliseconds.
Formula: Total task length = Time at task completion - Time at task initiation
(d) Pupil Dilation: Pupil dilation is a change in the size of the pupil, often in response to light, cognitive load, emotional stimuli, or other factors. It is measured in millimeters or as a relative change from a baseline measurement.
Formula: There's no direct "formula" for pupil dilation as it's a physiological response. However, you can measure it as follows:
Pupil dilation = Pupil size under stimulus - Baseline pupil size (measured under neutral conditions)
Remember, these measurements typically require the use of specialized eye-tracking equipment and software, and they should be conducted in a controlled environment to ensure the accuracy and reliability of the data. Also, the complexity of the data analysis might vary depending on the research's specific goals, the equipment being used, and the software's capabilities.